Mammoth Energy
Mammoth is an energy drink company that is bold, playful, and fearless. They believe that the joy of sports is in the movement, rather than performance-driven results. A complete visual identity was created to capture these core traits and values.
Drawing from the strength of the Mammoth brand and their commitment to finding joy in movement, a mammoth in motion combined with dynamic type creates their logo.
As a way to stand out from other energy drink brands who portray themselves as masculine and rugged, Mammoth’s brand colours and typography reflect their personable and approachable personality.
Desktop and mobile sites were designed, as well as social posts and email newsletters for Mammoth’s “Make Your Mark” campaign – a campaign to highlight Mammoth’s commitment to sustainable production practices.
Applying Mammoth’s new identity to merch and their delivery vehicles.
